McDonalds 33% check-in vs foot traffic: does it matter? #perspective
The buzz today seems to be about McDonalds and the ROI discrepancy but does it really matter for a brand the scope of McDonald’s?
Consider:
- In 2008, McDonalds’ net profit was 4.3 billion dollars and their advertising budget was $823 billion
- Foursquare Day took place on April 16th. Six months ago. McDonalds and Foursquare are still getting press
- Of the 45 brands/businesses that participated, McDonalds is the only company still being mentioned in press
Looking at the above, I wonder what McDonalds’ goals for participating were and if 33% more check-ins or 33% increase in foot traffic really matters to McDonalds.
Just throwing it out there.
If it was foot traffic, that definitely would be a huge lift for them. But they’re referring to an increase in just check-ins, which yes, you’re definitely right. That’s nothing!!
“Advertising budget was $823 billion”
Are you sure it’s not $823 million!?
Well according to sources: “McDonald’s spent some $823 billion in ad dollars in 2008, according to TNS Media Intelligence.”