People are free to say and think what they want, but I was baffled by the person Tweeting on behalf of 107.7. Why did this individual think it was ok to express personal opinions on a brand account??? More importantly, how would I handle this situation if I were management? Needless to say, I was excited to see how 107.7 was going to handle this mess.
Well. I woke up and LOLd. I could not BELIEVE their explanation.
Naturally, I called them out:
Ok, so 107.7 may have been hacked. If I’m wrong, I’ll apologize, but right now? I call BS and I’m sticking to that.
Anyway, so a friend of mine then said: “@Mona Sometimes I wish there wasn’t a delete feature on Twitter.” and you know what? I completely agree. People need to be held accountable for what they say online. Remember the Yelper who got sued for writing a negative review?
Take it a step further and I think business accounts (especially media) should not be allowed to delete Tweets. Retract, redact, edit, or revise, but deleting? No. A business, especially media outlets, need to be accountable for what they publish. Deleting irresponsible Tweets is just plain wrong.
What do you think? Should you be held accountable for waht you publish online? Should businesses? Do you think Twitter should make all biz accounts, Verified Accounts, and disable deleting?
Kristy has a well written detailed piece about the 107.7 incident here.
Thank you, Kristin Marshall for the screenshots!
Seattle Weekly is on the 107.7 story too.
Meanwhile, over on FriendFeed, the discussion turned into a Yelp one haha. I love the Internet!