The Rise of the Newsocracy: All the News All the Time

The relevant point is that the company’s operations had long since been sensitive to public concerns, and it could move smoothly into a media spotlight with a clear understanding of its own objectives, and without fear that the world would end if it did not win all the points in the telecast. Such an approach, in my view, is far more sophisticated than conventional public relations.

[…]

The media, after all, live on information, and “others” can influence the outcome by providing accurate material. It is a corollary, of course, that “others” have a right to keep at arm’s length media agents who have a record of distorting facts to fit preconceived notions of high drama.

Circa 1981.
Can’t get off The Atlantic. Thanks, Jim Norris.

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