- Brian is thorough and shares invaluable information. His posts normally answers the five Ws (who, what, when, where, and why) and takes it a step further by telling us how. Two posts that illustrates that: “The Science of ReTweets on Twitter.” — in which he breaks down the art of ReTweets (with pretty graphs) and how we (company, individual, or brand) can achieve virality. “The 10 Stages of Social Media Integration in Business.” where, well, it is just as the title reads. ;)
- Beyond the conversational aspects of social media, Brian teaches us other stuff — for a lack of a better term. Like how to optimize our social content — or in plain English, how our social media efforts can be rewarded by search engines (Google.) “Social Media Optimization: SMO is the New SEO – Part 2” is a good beginner piece I recommend to everyone.
- So what’s the difference between SMO and SEO? Well, there you go. Reason number three we should read that post and his book. Thing about the Internet is, things are constantly changing and we must keep learning.
- He recommends resources, backed with data — personally, I am partial to recommendations with analysis conducted by Dan Zarrella* i.e. “The Top 100 Twitter Publishing Tools and Services.“
- Brian also writes pieces that a lot of people in social media don’t take the time to think about (or even care about.) One of my favorites is “The Information of Divide: The Socialization of News.” where we — everyone who participates in any social media service — should read and consider. And not because I’ve been harping about it forever.
- The final reason is for the name droppers. Brian guest posts for Mashable OMG!!!!!!1111 (Mashable is the ultimate collaborative social media resource out there — just in case.)
…ok, so reason number six is kinda sarcastic. But if digital / interactive / social media marketing is your business, this book is highly recommended. Clearly. So what’re you waiting for, you can buy the book by clicking on any of the logos below:
Sorry Brian — totally stole the code from this post! :)
*Dan Zarrella is a social media scientist who writes some pretty rockin’ posts. Like this one. Actually, I haven’t read a junky post from him to date. That he shares. For free. FREE. Can’t believe it’s free.