MySpace on Facebook: Building Community

The MySpace Facebook fan page just keeps on growing!

Owning the page has been a treat, since the MySpace brand automatically gives me access to thousands of eyes. This page has been pertinent to understanding the MySpace audience. I still cannot believe I have the privilege to delve right into the core of the community — even if it is off platform. Actually, the fan page is still small (for a brand the scope of MySpace) so it has been easier to interact with the members.

When I started curating the page, it was not pretty. Users would post rude things unprovoked, spam the wall, comments and the Discussion threads. Slowly but surely, we are turning into a community where power users are being identified, comments are turning into conversations, personal attacks are rarer occurrences and community members take it upon themselves to ensure the conversation stays respectful. It is now a semi-community; a safe place where our users — customers — can come to hang out. Though I am not going to lie. These two and half months have been a daily uphill battle since users who visit the fan page still do not understand how to conduct themselves. It is also fascinating to see the reactions of people who are caught off guard when they realize someone from MySpace is actually present, listening, when they post rude or disrespectful comments.

That said, for all persons representing their brands online, it is important to remember: access to hundreds of thousands, does not equate to an insta-community.

So how am I building community?

When I took over the page, I double — perhaps tripled — the content posted and with every post, keep in mind the Internet is a medium to engage and socialize as I: 1. join and moderate the conversation 2. post engaging content and 3. set guidelines.

1. Joining the conversation: moderating
A key factor in building community is to actually, well, partake in conversation. The key here, is not be afraid. There is a person sitting behind the computer engaging with your content. So long as you keep that in mind, interaction is pretty simple: talk to anyone and everyone as you would like to be treated. Do not respond to every single comment but watch the direction of the conversation. If someone is unnecessarily rude, warn them and let them know: Hey, I’m listening. That catches users off guard and the conversation goes back to being civil. Regulars, are now used to moderation. If a person continues to insult or personally attack you, your brand or other members of the community: Do not be afraid to ban. It’s for the greater good of the community. I also do not delete comments unless absolutely necessary. I’ve found the community members watch what other users post on the wall and comments — even posts from a few days back. A couple of examples (warning, foul language):

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Why URLs and Thumbnails are Important. #internet101

In this day and age of sharing content, attention to URLs and thumbnails are pertinent. 1. there is an average of 50+ million shares on your Twitter and Facebook streams. Every piece of content you take the time to share, only has one shot. Don’t muck it up. 2. Content aggregated to Facebook and Twitter does not contain searchable meta data. Think about keywords.

Oh Yahoo, you sadden me.

ps: Separately, am I the only one who still can’t get over how UPS drivers make $74k?? Seriously, still in awe.

Posted via web from Mona’s Posterous

Why I Trust @Zappos More than @UPS and How Tweeting is Not Enough.

My Zappos UPS package was stolen from my front door, and like every prolific social media loud-mouth, I Tweeted it out late last night:

Now what I didn’t megaphone was how I filled out a customer claim form like a consumer who functions in society should. The next morning, I woke up to responses from Zappos via Twitter and email. No big shocker there, since I’ve been a fan of Zappos loooooooooooong before Twitter and their customer service has always been exceptional.

But I wasn’t expecting a response from UPS and I’m not going to lie. I was surprised to see them monitoring conversation.
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MySpace on Facebook: The Beginning of Something Wonderful

As excited I was to learn the MySpace Facebook fan page was going to be handed to me, I was a little scared. Terrified, even, and I am not going to lie: there are still days when I share content on that page and prepare myself for the worst. Even on Facebook, MySpace is home to the 13-17 and 18-24 demographic and when I think back to those years I too, was probably a jerk for no reason 98% of the time.

However, I am pleasantly surprised.

Some stats and observations from Facebook’s fan page:

On growth:

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