McDonalds 33% check-in vs foot traffic: does it matter? #perspective


The buzz today seems to be about McDonalds and the ROI discrepancy but does it really matter for a brand the scope of McDonald’s?

Consider:

  1. In 2008, McDonalds’ net profit was 4.3 billion dollars and their advertising budget was $823 billion
  2. Foursquare Day took place on April 16th. Six months ago. McDonalds and Foursquare are still getting press
  3. Of the 45 brands/businesses that participated, McDonalds is the only company still being mentioned in press

Looking at the above, I wonder what McDonalds’ goals for participating were and if 33% more check-ins or 33% increase in foot traffic really matters to McDonalds.

Just throwing it out there.

3 thoughts on “McDonalds 33% check-in vs foot traffic: does it matter? #perspective

  1. If it was foot traffic, that definitely would be a huge lift for them. But they’re referring to an increase in just check-ins, which yes, you’re definitely right. That’s nothing!!

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