- In 2008, McDonalds’ net profit was 4.3 billion dollars and their advertising budget was $823 billion
- Foursquare Day took place on April 16th. Six months ago. McDonalds and Foursquare are still getting press
- Of the 45 brands/businesses that participated, McDonalds is the only company still being mentioned in press
Looking at the above, I wonder what McDonalds’ goals for participating were and if 33% more check-ins or 33% increase in foot traffic really matters to McDonalds.
Just throwing it out there.