The BBB’s Creepy PR Video #unnecessary

I came across disturbing news about The Better Business Bureau, and how they were accepting bribes for grading businesses.

It’s a bummer, since the BBB is quite useful for online shopping when I need to check if a merchant is legit. Now that I think about it, the main alternative to the BBB is Yelp…another offender of selling out the public but at least Yelp posts reviews from real people.

Anyway, the BBB addressed the public by responding on Twitter and linked us to their public apology. The press release with all that PR bullshit was expected but they included a video message from the President/CEO. While I highly commend them for attempting to connect with the public, that post and video creeped me the fuck out. The President/CEO guy’s body language, mannerisms and intonation reminded me of the guy from America’s Most Wanted. Note: I couldn’t embed the BBB video here but you can watch it by clicking this. YouTube clip of America’s Most Wanted is here.

Sorry (well not really) but once an organization catering to the public breaks my trust, it takes a lot to regain it…and that lame video didn’t do anything for me. Actually, the correlation between the CEO guy and America’s Most Wanted makes me distrust the BBB even more.

That’s me though. Will you still trust the Better Business Bureau?

One thought on “The BBB’s Creepy PR Video #unnecessary

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