We’re a product company, and so the products show the values of a company. They speak to innovation. They speak to caring about every detail. They’re a reminder of how incredibly important experience is, so when you begin to use 7 or you begin to use the fingerprint sensor here … every detail has been thought through. The experience is an “Aha” moment.
— Tim Cook, Apple CEO via Bloomberg
If you haven’t read it yet, read the interview here.