I get it. I do. And I would be lying if I didn’t say I’m slightly concerned that with
1. Steve Jobs gone
2. Android taking the smartphone marketshare in 2011
3. makers like Samsung, Xiaomi and now even Sony are shipping massive quantities of affordable smartphones and
4. as always, Apple sales are performing lower than expected
I see it. I do. I find myself agreeing with arguments like this one.
But what analysts forget is how technology rapidly changes human behavior. Human behavior is consumer behavior. Human behavior is predictable… yet not. Technology is predictable… yet not.
What people like Steve Jobs, Tim Cook, Jack Dorsey + company at Twitter and even the people at Naver (the company that owns LINE) get, is deep comprehension of the intersection between human psychology, technology and the instinct to cherry pick data that drives decision making.
While decisions focused on design and user experience can not be measured, they certainly can be felt by people who are consumers and users.
That’s why I don’t need numbers or data or research to know that after using iOS7 and the 5s people will continue to line-up for Apple products. That even with only 200M users vs 1.1B of Facebook, Twitter will be the more valuable social network than Facebook — long term.
And for those who still don’t understand, watch this and listen closely:
This is it. This is what matters. The experience of a product. How it will make someone feel. Will it make life better? Does it deserve to exist? We spend a lot of time on a few great things, until every idea we touch enhances each life it touches. You may rarely look at it, but you’ll always feel it. This is our signature, and it means everything.