There is a lot of emphasis on Facebook’s youth demographic decreasing and how messaging apps like Snapchat, LINE, WhatsApp and KakaoTalk are becoming the new Facebook and I can’t help but to think: wow, people don’t understand product and technical differences.
Facebook is a social networking platform. Messaging apps are tools for communication.
It’s not that people are leaving Facebook or Instagram for messaging apps, it’s that people are using messaging apps as tools to communicate differently.
There is room for both in the world. It’s just that people are choosing how to talk to those they want to talk to (messaging apps), rather than putting themselves out there for everyone and – literally – their mothers to see (Facebook).
So just like how most people don’t want to socialize with tens and hundreds of people every second of every day, many are choosing to socialize with people in different ways. And they are doing so with photos, videos, text and content.
Facebook and messaging apps are two different things.