Scale of Mobile in Japan is Insane

The WSJ recently announced that Japan has now bypassed the US market in mobile app spending by 10%[1].

Japan has a population of 127 million people.
The US has a population of 314 million people.

Of the 127 million people in Japan, only 51,050,000 million people are smartphone users[2].
Of the 314 million people in the US, there are 143.3 million people who are smartphone users [3].

The American and Japanese markets are very different, so this isn’t a comparison. Just putting into perspective how the Japanese market is rapidly shifting, and how unbelievable the scale is.

 

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