Several have asked “what’s next?” after this post on messaging apps was published. By what’s next, I’m assuming people are wondering what I see as the ‘next big thing’. There are several ‘what’s next’ questions that need answering. Here is one. Who will win the messaging space?
I went into details about Line in particular because they are taking the right steps in differentiating themselves from the other messaging apps.
- product evolution — Line, continues building new features and functions that fit user needs. Most recently they released an event app Band, that is like Facebook events but a million times better.
- business models — like I said, stickers are not after-thoughts or novelty items. Stickers, are part of their monetization strategy. Line also does merchandising. They license their characters and collaborate with brand partners to bring things like this
Aside from Crocs they partner with toy makers, accessories makers — basically about any company — to bring stuffed animals, plushies, cell phone accessories, and of course, stickers. [1, 2, 3] They recently collaborated with Maybelline to even bring Thailand users flash sales. Their next step, is eCommerce. Obviously.
Because of the above, I believe LINE will be the ultimate of messaging apps. And I still stand by my statement they will not successfully localize in the US. Messaging apps don’t have a place there.
As for the the Snapchat counter-argument, I am pasting a response to a comment.
I commend Snapchat and indeed their rise proves there is a need but if you look at the feature differences, you, too, will agree Snapchat is not on the same playing field as Line, KakaoTalk and WeChat. WhatsApp, Kik and Viber aren’t even on their levels.
Snapchat serves as a fun tool. WhatsApp, Kik and Viber are communication utilities like Line, KakaoTalk and WeChat. The differences are, the latter three have business models and strategies. Where the former are just…building to build.
In the American market, Instagram (if they lay out their product pipeline correctly and ultimately include text communication sans comment thread) will ultimately win the space (in the US).
As for ‘what’s next’, as in what is the next big thing? Easy: wearables.
I think it’s absolutely fascinating though, how the US is moving back into hardware, while the software shift is happening around Asia. God, I love technology.
Added. Wired agrees wearables are what’s going to be hot, too.