Messaging Apps are Communication Tools

Finally – I get it now. And by it, I mean the WhatsApp acquisition by Facebook.

It’s what I’ve been preaching — that messaging apps are not social networks. They are communication tools / utilities.

So basically, Facebook just bought a telephone company.

But I’m still wondering what is going to happen when messaging apps fully evolve to multi-faceted platforms (gaming, commerce, communication tools); basically the ‘what’s next‘. WhatsApp is going to be left behind.

Only time will tell. I guess.

 

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