To further reinforce the previous post on the mobile payment market, I came across a BI deck on the The Future of Mobile Payments.
1. Might be difficult for people in developed nations to digest, but in emerging nations, billions of people don’t have access to banks. Southeast Asia is leading the pack:
2. Global share of payment opportunities in these emerging markets are beyond ridiculous. YoY of MENA is the steadiest, while Southeast Asia and Latin America are predicted to steadily grow as well (granted, these numbers seem to be pulled from Cap Gemini — would be interesting to see Merrill Lynch, Morgan Stanley and GS’ predictions)
3. And of course, global numbers of mobiles — billions of handsets, most still feature (flip phones or the ancient Nokias). What this means, is, citizens of emerging markets are reliant on capabilities away from smartphone apps we in developed markets are used to. Ex: M-Pesa is the first that comes to mind. Their major market share is Kenya, Tanzania and they are increasing efforts into Middle East (Afghanistan, South Africa, India and Eastern Europe, respectively).
Neat tid-bits I’m digesting with a grain of salt. The market can rapidly change, especially with the amount of funding going into Bitcoin ventures, the payment sector in developed nations is unpredictable. The question lies, would the trend trickle over to emerging markets? Distribution of wealth amongst emerging markets is also a factor (ex: even if Indonesia has highest GDP, population of <1% of the population are the only ones with purchasing power, would it make more sense for a startup to look at Thailand first, where spend per population is more evenly distributed?) And so on and so forth, there are still many, many questions.
Biggest takeaway though is how Southeast Asia is still up for grabs for payments. I really want to see young entrepreneurs beat Rocket Internet and SMART’s initiative in Southeast Asia. Exciting time to be in APAC and especially, SEA as technology is still very much in its infancy.
See the entire slide deck on BI’s site here.