…this was my stance after the Apple announcements of iPhone 6, 6+, and the watch but all jokes aside, there is good reason Apple is the most valuable brand on the planet and simply “mind-blowing“.
Personally, the Watch does nothing for me. I would never own one. The app screen (points below)
triggers my trypophobia (yes, trypophobia is real) and the design is just outdated — totally 80s.
However, what Apple did with the watch, as well as all the iPhones after the 4, is create a problem then solved the problem for us. First world problem-ing in the highest order. Or in scientific terms: they tap into the last triangle of Maslo’s Hierarchy of Needs, by making us need things we didn’t know we needed.
This deep understanding of human behavior and finding ways to hook people with design and hardware is something very few companies can achieve. Apple consistently creates problems then seamlessly and elegantly solves them for us — truly, one of the most innovative companies of our time.
People say now, things like “why do we need payments on our wrists, when we can do them on our phones?” Or, “why would we need payments on our phones and wrists?” I say, just wait – people will start getting lazier because they’ll adopt to the convenience of phone functionalities on body parts (wearables) and soon, it’ll be the norm.
Think about it: everything about technology is creating and solving more convenient ways of living. Telephones, email, computers, laptops, mobile phones, smartphones, tablets… and the next: wearables.
With the Apple Watch, Apple is now giving us 1) predicted text so we don’t have to type. 2) a way to transact without the extra effort of pulling out our phones. 3) a new type of push-pull notification system in a way that no other product or software does.
Which to me, is the most exciting part of the Apple announcement – all personal thoughts about style aside. It’s a bit peculiar to me how a lot more people aren’t excited about that vs the new and shiny hardware.