Finally: Facebook ‘fesses up

Busted!

AdAge just told their readership Facebook states in a sales deck that:

We expect organic distrobution of an individual’s page’s posts to gradually decline over time as we continually work to make sure people have meaningful experience on the site.

What that means in normal people talk is this: we are tweaking our algo so all you brands with your millions of dollars in marketing funds can no longer free-load. Pay up or your ‘introducing our deliciously fresh new toilet cleaner’ announcement will be buried in a mountain of “I hate my job, my life, my friends, I’m so fat I want to die” and “look at the bajillionth photo of my kid from an angle shifted 0.00099090809890834 pixels to the right” posts in the newsfeed.

Paying Facebook to make posts more visible isn’t a new practice, as I started seeing the shift back in 2011. I did a lot of digital work for major brands and entertainment properties that heavily relied on Facebook’s look at this post…again and again and again again every time someone comments or LIKEs effect. Hell, even regular people can pay to have their “my piece of shit boyfriend just cheated on me. I hope he dies.” Facebook update pinned to the top of our newsfeeds (I’ve seen it happen before haha).

I really don’t blame Facebook for finally cracking down and expecting mega brands with their super budgets to pay-up. The bummer lies with the small to mid-sized business looking to extend their reach. Or even startups that focus their entire traction strategies on social — namely Facebook.

Just like how we never saw another phenomenal success like Farmville on Facebook’s gaming platform (remember that?) I guess TOM’s success — the Japanese 500 portfolio company that reached 10M fans in less than a year — will never be repeated. Maybe they will go down in the Guinness Book of World Records or something.

I for one, welcome the change. It’ll be fun to see how the fluffy social media gurus-ninjas-futurists-[insert whatever else douche-y name here] will scramble to step their strategic games up.

May the best man or brand or strategist or agency win!
source: AdAge

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The Internet Highlights Stupidity

It really bothers me when people share Buzzfeed articles like the collection of racist comments directed to the newly crowned Indian Miss America. I wonder when people are going to realize the people at Buzzfeed scour Twitter, searching for the worst of the worst.

Then everyone is outraged, re-sharing the collection of stupidity and calling out these idiots who think terrorists are from India.

As much as I want to say racism will ‘go away’, let’s be honest. There are and will always be ignorance in the world. We live on a planet where 7B people co-exists. There will always be people with closed minds — whether we like it or not.

So to the people who are bothered by these morons getting five seconds of Internet infamousness by RTing and sharing these articles all over your social networks… Surprise! You too, are contributing to the stupidity by encouraging publications like Buzzfeed to keep on putting together these kinds of garbage ‘stories’.

C’MON. Think!
The post in question is here.

How a Relationship Dies

Russell Clayton, a doctoral student at the University of Missouri’s School of Journalism, who surveyed two hundred and five Facebook users about relationship conflicts related to Facebook. “Our study found that excessive Facebook users are more likely to connect or reconnect with other Facebook users, including previous partners, which may lead to emotional and physical cheating,” Clayton said, according toScienceDaily. He went on, “Facebook may be a threat to relationships that are not fully matured.”

via “How a relationship Dies” — The New Yorker

When trust and security  two of — if not the most — important factors in a lasting, healthy relationship, excessive Facbooking (basically creeping on people’s profiles and photos) can be detrimental. But we are so used to mindless stalking, it doesn’t really register.

I was in a long distance relationship for a while and I agree, it’s really difficult, near impossible not to be jealous when the underlying trust isn’t built yet. A lot of his activity would pour into my feed and his LIKEs of photos of random girls and flirty comments he would leave started bothering me.  The worst, was when I started questioning myself for being bothered by his actions. So I unfriended him.

That said, although I’m well beyond my teenage years, I use the Internet and social networks like one. I constantly have several apps open, have several group chats, one-on-one texting sessions going while browsing Twitter and Instagram so I’m probably biased to the above opinion of this one Russell Clayton. Plus, I have experienced it first-hand.

Ah, social networks — or more like, no more long distance relationships for me. Either way, I learned something about myself and in the end, that’s all that matters.

Twitter and Facebook

I don’t know what happened but since I moved to Tokyo, I’m bored of Twitter and Facebook.

Don’t get me wrong, I still keep up with everyone’s lives but reacting with a comment, at reply, LIKE or favorite is no longer fun for me.

I only use Twitter now to get information (ex: latest news, find funny things, see what’s going on in the world outside of Japan / APAC, etc.) when before I used to give information as well. And Facebook? There are times I don’t log-on for days, when before I used to be glued to my newsfeed.

Perhaps I’m simply over social networks, especially since I started blogging on my own domains. (if you’re interested, I have a blog about my life in Tokyo here). I’m also blogging a lot more here, which I guess is a good thing?

Maybe I’m just weird — someone even told me on Facebook that I’m “backwards”, when I announced I started a Tokyo blog haha

Oh, Pinterest. What a bummer.

Update: four months later, content marketing is on its way to take off
As marketers fight to engage with users [and] readers in a noisy, competitive world, marketers have all become publishers,” — Jed Hartman, group publisher of Time Inc. news and business, with oversight for Fortune via “Fortune will sell original editorial content to advertisers for up to $1 million”, AdAge

Day two after reading this and I am still confused. With the brand equity Pinterest has, they certainly could have been more creative at their first attempt to get closer to brands.

Pinterest is a goldmine for brands and advertisers.

  • 80% are women, 50% have kids and likely to live in a Midwestern state (read: Walmart demo = cha-ching)
  • Pinterest users who shop online follow 9.3 retailers while FB users follow 6.9% retailers and Twitter users follow 8.5%
  • CTA pin sees an 80% increase in engagement
  • Referrals spend 70% more money, also spend 10% more

The astounding stats go on and on…but they chose Business Pages and widgets?

I mean. Really?

From a brand perspective, what is the value proposition of having another business page to maintain? Business pages aren’t billboards on the Internet. Internet users expect more and paying Pinterest to add to workflows with sentiment, reputation and click-throughs as the ROI is backwards. And don’t get me started on widgets. What is this, 2001? Moving forward, major brands are becoming publishers, media companies, moving away from traditional ad models.

Pinterest is rich with content. If products like Pulse, the joke of the tech circle Mashable is experimenting and even brands like Coke and Nike can figure out content strategy to drive revenue, I’d assume the very smart people at Pinterest should be able to, too. Oh, well.

What a huge bummer.
(Top image screen shot of AdAge article found here)

Postcard Project

Old fashioned handwritten letters never go out of style, and I don’t send mail as often as I would like. So I came up with the postcard project, where I choose ten Internet friends to send postcards to. Ten is my threshold to manage expectations — any more and it will feel like a chore, I think. I plan to make this a monthly tradition because it’s always nice to bring happiness to mailboxes, not just inboxes.

This month (April) is already cap’d, but if you would like a postcard, please email your snail mail addresses to monamail at gmail dot com. International are welcome as well. Happy Sunday, everyone!

Sidenote: why aren’t there more tasteful postcards? The fonts are atrocious and the photos, even more so. It took a while to find some decent postcards. I purchased them at Barnes and Noble in Union Square of all places and I looked everywhere from gift shops to local letterpress and stationary stores.