[…]But the meat of the partnership is in a long term deal where Foursquare users can check into stores in Lucky’s coveted “Shopping Directory,” which includes nearly 700 stores in 30 states and 72 cities, and earn the “Lucky” badge. Once users check-in to a Lucky recommended store, users can read tips from Lucky editors about each boutique or store. The idea is to give users editorial insider scoop, a.k.a. incentives, to check-in. User who check-in to these boutiques may also receive discounts and or deals at some locations. Lucky’s long-term strategy is compelling; they want to co-sponsor “boutique crawls” (similar in idea to pub crawls) for users to earn deals and badges.
NYT, HBO, NBCU (Bravo), History Channel, Zagat, and now a partnership with Conde Nast (old media) — major props to Foursquare for being one of the first social networks to successfully bridge old/new media.
Folks, this is history in making.